Sydney’s THE EDGE has welcomed creative culture and brand partnerships expert Emily Copeland to the newly created role of General Manager. Emily’s achievements include launching FBi Radio and a successful music marketing and partnership business which has seen her work with Australian artists including Lime Cordiale, Sheppard, Mia Rodriguez and Anna Lunoe.
ARN’s CEO Ciaran Davis said, “THE EDGE has an unrivalled connection to young audiences in greater-western Sydney and the brand has incredible potential for expansion and growth in Australia’s contemporary youth space. I’m so pleased to welcome Emily to ARN, her diverse range of experience and expertise makes her uniquely perfect for this exciting next stage of the brand, and I am looking forward to seeing her achieve great things with THE EDGE team.”
On joining ARN, Emily Copeland said, “I’m so excited to join THE EDGE as General Manager at such a pivotal time. We have a rare opportunity to accelerate THE EDGE as a youth brand anchored in hip hop and RnB, driven by content, and reflective of an under-served genre of youth culture in commercial radio. Radio plays an ongoing influential role in the audio landscape and I’m looking forward to working with the Australian music industry to create a platform which will support artists, labels and promoters, while building a community of passionate music fans.”