Mark ‘Soda’ Soderstrom is making 107.1 SAFM Breakfast his new home alongside award-winning journalist and current SAFM breakfast star Rebecca ‘Bec’ Morse. The brand-new Bec and Soda Breakfast show launches on 107.1 SAFM on 9 January 2023.
‘Soda’ has enjoyed great success as a radio presenter for over a decade. A former champion footballer with 125 SANFL games under his belt, Soda played for Sturt, Glenelg and North Adelaide. After beginning his career as a physical education teacher, Soda made the switch to media becoming a well-known and loved Adelaide personality. His passion for entertaining audiences across Adelaide and giving back to the community has seen him work as a successful presenter on radio and television. Soda is currently a presenter on 7News, The Car Club and a commentator for Seven’s AFL and SANFL broadcasts.
Joining Soda for Breakfast is Bec Morse, who is already an established name on SAFM as the current co-host on the SAFM Breakfast show. Morse started her media career on the airwaves and was host of 10 News First in Adelaide. A passionate and proud South Australian, Morse grew up in Blackwood – Hilltop Hoods territory she will tell you for added street cred!
SCA Chief Content Officer, Dave Cameron, said: “We’re delighted to expand our SCA talent family to welcome Adelaide’s golden boy and radio star, Soda, to SAFM. Together with SAFM favourite Bec, they will be a formidable powerhouse duo to entertain Adelaide at breakfast. Bec and Soda are both much-loved Adelaide personalities, and now together for the first time, they’ll bring a fresh new show to listeners on the radio station South Australia fell in love with, SAFM. It’s gearing up to be an exciting year for SAFM and we’re so excited to have Bec and Soda together making radio magic.”
Mark ‘Soda’ Soderstrom said: “I’ve really missed chatting to Adelaide at breaky time and cannot wait to get back in front of a microphone again at the mighty SAFM. Bec is sharp, intelligent and witty, so she will put me in my place in no time! I’m very grateful to have the chance to work at an organisation that takes great pride in creating a team first culture.”
Bec Morse said: “I’m excited to be welcoming Soda to the SAFM team! Soda is one of the best in the business and has a big heart when it comes to caring about South Australians. As long as he doesn’t bang on about all of his marathons, we are going to have a lot of fun together.”
Anthony ‘Lehmo’ Lehmann, who co-hosted the SAFM Breakfast show with Morse, will stay within the SCA family and in 2023 he returns to Melbourne to be a part of Triple M Melbourne programming.
Lehmo said: “I love Adelaide and I love SAFM but I’m pumped to be back in Melbourne reunited with my true love, Triple M…..Oh, and my wife and my son!”
Listen to Adelaide’s freshest new Breakfast show, Bec and Soda, on 107.1 SAFM and the LiSTNR app from 9 January 2023.