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Rod Brice announces his retirement from the Sunshine Coast 

After an incredible 51-year career in radio that began as an Announcer at 7BU Burnie in April 1972, Rod Brice, who currently holds the position of Group Content Director at Great Southern Land Media (GSLM), has revealed his intention to resign from his role as Group Content Director at 92.7 MIX FM and 91.9 SEA FM

Rod has a career spanning 25 years as an announcer and 30 years as a Programme Director. In the late 90s to the early 2000s, he served as the Group Programme Director for RG Capital Radio, one of Australia’s largest regional growth networks, owned by the late Reg Grundy and Joy Chambers-Grundy. During this time, Rod played a pivotal role in establishing nine regional brands from the ground up. His journey culminated as Group Content Director for Southern Cross Media before its merger with Austereo 12 years ago, resulting in the formation of Southern Cross Austereo. Rod also served for two years on the CRA Board and 13 years on the CRA Research Committee. 

In the 2021 and 2022 Australian Commercial Radio Awards Rod was awarded Best Program Director (Provincial) for his work on the Sunshine Coast. 

Rod expresses his gratitude, stating, “I will forever appreciate the opportunity to work alongside the exceptional Sunshine Coast team, both on-air and behind the scenes, during the last 8 years. Your collective brilliance has consistently made me look good and, for that, I am deeply thankful. Former CEO John Williams brought me into this role, and it was a privilege to learn so much from him over the years as well as working daily with my fantastic right-hand teammate, Group Marketing Director, Brooke Papamanolis. To every member of the team, the impressive results achieved by both stations this year are a testament to your dedication. I’ve cherished the experience of managing two comprehensive local stations with live, local talent and collaborating with incredible teams in Breakfast and Drive, along with two talented Music Directors who generate local music logs tailored to our local market’s needs.” 

Rod will not be leaving the industry completely, “The plan is to keep working for some special clients I have had over the years to help as much as I can in growing their businesses, so watch this space, but it is time to give more time back to my wife Glenda and family, the decade ahead is an important one to embrace with a plan”. 

“Rod’s 51-year career in radio has only resulted in one thing and that is ensuring the radio industry right across this country is in a far better position now than when he began so long ago. For us here on the Sunshine Coast, we have been truly blessed to have had Rod steering the ship in programming for the last 8 years. It’s been his tireless efforts that ensures he leaves us with 92.7 MIX FM and 91.9 SEA FM in incredibly strong positions and for that I thank him”, Simon Rub, CEO, GSL Media. 


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