The Australian radio industry has announced the finalists for the Siren Awards recognising the best radio ad or campaign of 2022. The winner will be announced at the 18th annual Siren Awards in Sydney on May 5 at the Beresford. Making the finalist list this year are Deloitte Digital Australia, Howatson & Company, The Monkeys, Wunderman Thompson, Enigma, Innocean Australia, Nova Entertainment’s CREATE, SDWM, Special Group Australia and The Hallway.
The nominations cover work for a range of industry sectors and clients including Anglicare WA, Suzuki Australia, NRMA Insurance, Belong, WA Ballet, Uber Eats, Crimsafe, Transport Accident Commission, Gotcha4life Foundation, No Ugly Sleep and Mountain Goat Beer.
Ford Ennals, the chief executive officer of Commercial Radio Australia said: “The Australian radio market is one of the most advanced and dynamic in the world and the creativity on display with this year’s Siren Award finalists is absolutely world class.”
“This is my first experience of the Sirens Awards, and I am incredibly impressed with the outstanding quality of the finalists who have crafted compelling and engaging radio ads to strongly connect with listeners.”
The Siren Awards foster excellence in radio advertising and are judged by the Siren Creative Council, a panel of advertising agency and radio industry experts.
The Gold Siren Award winners will receive a Gold Siren trophy, and two premium tickets for themselves and a pass for their client to the Semi Permanent Festival of Creativity and Design to be held in Sydney in May 2022. Three Silver Sirens will be awarded for the best radio ads across three categories: single, campaign and craft. A Siren Client Award of $1,000 cash will also be presented to the writers of the ad voted the best by a panel of clients.
The finalists in the craft category are Cue Sound, Eardrum, Gusto Studios, Play Dirty Productions, Sonar, Soundbyte Studios and Squeak E. Clean Studios
M&C Saatchi’s “Ugly, but good for you” campaign for Lilydale/Steggles won last year’s Gold and Silver Siren Awards for best radio campaign. The series of four 60-second workout tracks in the genres of techno, pop, hip hop and rock used catchy beats and humour to convince listeners that turkey is the ultimate lean protein meal.
The complete list of 2022 Siren Awards finalists follows. To listen to the finalist ads, click here.
2022 Siren Award Finalists
Deloitte Digital Australia, Melbourne, Charles Baylis & Matt Lawson, Suzuki Australia – The Motorbike of Cars
Deloitte Digital Australia, Melbourne, Matt Lawson & Charles Baylis, Suzuki – Suzuki Vitara Land Shanties
Howatson & Company Sydney Jared Wicker, Elaine Li, Gavin Chimes, Ralph van Dijk & Andy Hopkins, Belong – A Love Song to The Internet
The Monkeys, Sydney, Barnaby Packham & Danny Pattison, NRMA Insurance – Guy/Fire
The Monkeys, Sydney, Barnaby Packham & Danny Pattison, NRMA Insurance – Peter/Flood
The Monkeys, Sydney, Barnaby Packham & Danny Pattison, NRMA Insurance – Judi/Earthquake
Wunderman Thompson, Perth, Matt Wilson & Luke Williams, Anglicare – The Cold Campaign
Wunderman Thompson, Perth, Matt Wilson & Luke Williams, WA Ballet – Bloody Mary
Wunderman Thompson, Perth, Matt Wilson & Luke Williams, WA Ballet – The Buffet
Wunderman Thompson, Perth, Jordan Ellis, Meg Watson & Tim Newton, Anglicare – Home for the holidays
Enigma, Newcastle, Matt Dawe, Newcastle Permanent – Not bad
Howatson & Company, Sydney, Jared Wicker, Elaine Li, Gavin Chimes, Ralph van Dijk & Andy Hopkins, Belong – A Love Song To The Internet
Innocean Australia, Sydney, Damon Porter & Wassim Kanaan, No Ugly Sleep – Lullabies
Nova Entertainment’s CREATE, Perth, Magnus Newman & Drew Barrett, Crimsafe – Ask Nicely
SDWM, Melbourne, Sebastian Covino & James Orr, Transport Accident Commission – TAC Country Racing Victoria
Special Group Australia, Sydney, Jeff Seeff & Joel Grunstein, Uber Eats – This Calls For Uber Eats
The Monkeys, Sydney, Barnaby Packham & Danny Pattison, NRMA Insurance – Consideration Radio – Guy/Fire, Peter/Flood, Judi/Earthquake
The Monkeys, Melbourne, Cody Naetzker & Zenon Predecki, Mountain Goat Beer, GOAT GOAT & GOAT – Attorneys at Law
The Hallway, Sydney, Simon Lee & Aldo Ferretto, GOTCHA4LIFE FOUNDATION – Boys Do Cry
Wunderman Thompson, Perth, Matt Wilson & Luke Williams, WA Ballet – Dracula comes to Crown
Cue Sound, Perth, Mike Fragomeni, Foodbank – The Sound of Hunger
Eardrum, Sydney, Ralph van Dijk & Andy Hopkins, Belong – A Love Song To The Internet
Gusto Studios, Melbourne, Colin Simkins, Aussie Broadband – Average vs Bloody Good
Play Dirty Productions, Traralgon, Trent McCurdy, Capital Radio Network – Find Your Reason
Sonar, Sydney, Timothy Bridge, NRMA Insurance – Consideration Radio – Judi/Earthquake
Sonar, Sydney, Timothy Bridge, NRMA Insurance – Consideration Radio – Guy/Fire
Sonar, Sydney, Timothy Bridge, NRMA Insurance – Consideration Radio – Peter/Flood
Soundbyte Studios, Perth, Brad Habib, Anglicare – The Cold Campaign
Soundbyte Studios, Perth, Brad Habib, WA Ballet – Dracula comes to Crown – Bloody Mary
Soundbyte Studios, Perth, Brad Habib, Anglicare – Home for the holidays
Squeak E. Clean Studios, Melbourne, Dee Gjedsted, Suzuki – Suzuki Vitara Land Shanties