A new website for the Australian Podcast Ranker went live today at australianpodcastranker.com with the release of the November ranker. The new easy-to-use site features more information on individual podcasts including show descriptions, publisher and sales representation.
“The site is designed to make it easy for advertisers and agencies to get information and data on Australia’s top podcasts in one place,” CRA chief executive officer Joan Warner said.
The site will be updated when the latest ranker results are released each month and offers users the ability to search by podcast category or publisher and sort results by either monthly listeners or monthly downloads.
The website was developed by Triton Digital and additional features and functionality will be added throughout 2022 to help inform ad spend decisions.
“As the source for consistent industry accepted measurement, we are excited to bring an enhanced user experience to Triton’s Podcast Rankers, through our Podcast Metrics measurement services,” said Richard Palmer, Director of Market Development at Triton Digital. “With this website, agencies now have easier access to podcast consumption information for their strategic purchasing decisions. We look forward to kicking this site off in Australia and expanding to other regions of the world in the near future.”