SURF FM WELCOMES RADIO HAANJI TO MELBOURNE’S AIRWAVES
According to the Australian Bureau of Statistics (4102.0 – Australian Social Trends, 2014), Indian-born migrants are the second-largest overseas-born population group in Melbourne – 3% of the city’s total population.
Between 2001 and 2011, the Melbourne Indian population has increased considerably from 29,000 to 105,000 people.
Melbourne suburbs with the highest concentration of Indian population range from the north-west (Sydenham) to the south-east (Dandenong).
It’s time for a 24 hour, metropolitan-wide radio station that is dedicated to serving the Punjabi and Hindi audiences of Melbourne.
RADIO HAANJI – 1674 AM
Surf FM spent the last six months seeking interest in the Indian community in order to establish the broadcasting service now known as Radio Haanji.
Radio Haanji commenced test broadcasts on 1674 AM on 11 March 2015 and broadcasts metropolitan-wide from a transmitter site in Werribee South.
The English translation of Haanji is ‘yes’ and ‘ji’. It is a means of saying ‘yes’ in a respectful manner towards the person you are in conversation with. This is because the ‘ji’ is an expression of respect. You may agree it is the perfect name to call this new radio station.
You can find Radio Haanji online at www.haanji.com.au
BRIGHTSIDE RADIO – A BRAND NEW WAKE UP
Surf FM retains 15% of the broadcast time on Radio Haanji and will soon launch new breakfast radio programming that complements the rest of the day’s schedule.
The timeslots for Brightside Radio are from 5:30 ‘til 8:30 weekday mornings (Monday to Friday) and from 9:30 ‘til 11:30 weeknights (Monday to Friday)
Promotion of Radio Haanji continues through these timeslots.
Whereas Surf FM’s content can be updated weekly, the new AM program schedule presents us with an opportunity to source, create and deliver content daily.