Macquarie Media Limited today announced it has concluded a new six year commercial AM radio broadcast agreement with Cricket Australia, for the coverage of all Men’s International, Women’s International & Men’s BBL in the 2018/2019 to 2023/24 seasons.
Under the new agreement Macquarie Media will broadcast more games on more stations than ever before including the broadcasting of International Women’s Cricket in Australia for the first time on commercial radio.
Macquarie Media will feature coverage of every ball bowled of all Tests, One Day Internationals, International T20’s, Men’s BBL and Women’s International matches on our new network, Macquarie Sports Radio. Launched in April 2018, Macquarie Sports Radio airs across Sydney 954 AM, Melbourne 1278 AM, Brisbane 882 AM, Perth on DAB+, online at sportsradio.com.au and via mobile app. It will be the most extensive coverage on radio with Cricket set to play an important role in the evolution of Macquarie Sports Radio as a place for sport fans right across the country.
Additionally in Perth, 6PR will broadcast selected International matches and all Perth Scorchers matches. In play Cricket Updates will also appear on our News Talk stations 2GB 873 AM in Sydney, 3AW 693 AM in Melbourne, 4BC 1116 AM in Brisbane & 6PR 882 Perth as part of the deal.
New to this rights deal, is the ability to stream live cricket across each station’s website, apps & mobile devices as well as being available on cricket.com.au for fans rights across Australia.
As part of the new agreement, Macquarie Media will also sub-license the production of its BBL coverage nationally & provide non exclusive Test match rights in Melbourne and Adelaide plus exclusive rights to all regional markets to Crocmedia, Australia’s biggest radio sports syndicator.
Macquarie Media CEO Adam Lang said:
“I am delighted that Macquarie Media’s association with Cricket Australia will continue. Our “Summer of Cricket” commentary team has now become established as one of the favourite destinations for Cricket fans across all formats of the game. Our audiences love the passion, enthusiasm, insight and professionalism that the “Summer of Cricket” team brings and we look forward to growing that further throughout this new agreement”.
Cricket Australia CEO James Sutherland said:
“We are excited to announce this new radio rights deal, which sees Macquarie Media return as a valued radio partner and Crocmedia also coming on board to complement cricket’s radio footprint via their extensive regional syndication network. Radio has long been an important part of how people enjoy cricket in Australia over the summer, and the breadth and depth of our radio agreements ensures that people will be able to tune in to the cricket action regardless of where they are.”
Cricket coverage on Macquarie Sports Radio will begin on Saturday September 29th with a historic broadcast of its first Women’s International Cricket Match against New Zealand, followed by International matches including South Africa, India & Sri Lanka plus every Men’s BBL match across the summer.