Linda Wayman Resigns


From  Campaign Brief WA

In a shock announcement, Linda Wayman has resigned as General Manager of Southern Cross Austereo in WA and will leave the company at the end of March.

Wayman has been juggling some serious issues around her parents' health with her responsibilities at SCA since January, and has decided that her parents must come first.

In a statement to staff last week, Wayman said: "I've been very fortunate to be part of the huge success of our radio stations here in Perth and as 15 years is a nice round number, I feel it's a good time for me to move on to new challenges."

Campaign Brief's Ad Person of the Year in 2011 (and a three-time finalist), Wayman has been a prominent and generous supporter of the industry in WA ever since she joined Austereo from EventsCorp in September 2002. She was something of a surprise choice for the GM role, not having a typical radio background, but quickly won the respect of her colleagues and the wider industry with her honest, down-to-earth style.

Under her leadership mix94.5 and hit92.9 have been a dominant force in Perth radio, with mix notching up 100 consecutive surveys at #1 in 2012 - unprecedented at the time. She leaves with both stations in strong positions in the most recent GfK survey.

Besides leading the success of SCA locally, Wayman is also one of the State's most vocal advocates for women in business. She is passionate about encouraging women to aspire to leadership roles, reflected in her own organisation where women occupy several senior positions across the business.